M3Cloud - Email Marketing for Small Business


How to Make Your Emails Stand Out in a Crowded Inbox

Email is an ideal marketing tool for small businesses: it's affordable, and relatively easy to implement. It's a great way to gain new customers, and maintain relationships with your existing customers.

But there is a catch. Your customers only have one inbox. When you send an email, it will likely land in a crowded inbox alongside a string of other emails – all of which are competing for your customers' attention too.

So, how can you make your emails stand out from the rest?

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Here are some of M3Cloud's best tips for small business email marketing. Be sure to keep these in mind before you hit "send" on your next customer email.

  • Don't be shy. If customers sign up to receive your emails, they want to hear from you. So don't worry about sending one too many emails. In fact, it's best to err on the side of sending too frequently. But keep in mind that you should only be emailing customers if you have relevant, fresh content. Never send an email just to send an email.
  • Design matters. When a customer clicks to open your email, you have one more opportunity to make a memorable impression. If you don't have a graphic designer on staff, be sure to find one who can help you with typesetting, graphics and layout. If you get the design right from the start, it's an investment that you can use over and over again down the road.
  • Give a little extra. Consider pairing your email offers with other value-added content, like a testimonial, a customer review, or a teaser from a recent blog post. It'll add credibility to your offer, and give the customer one more opportunity to interact with your brand – which means more click-throughs, and more conversions.
  • Be yourself. Your business has been successful because it has a unique identity that customers love. Embrace it! Too often small businesses get so caught up in creating the "perfect" email that they lose the personality and idiosyncrasies of their brand – which is what keeps their customers coming back.

To learn more about how small businesses can create success email marketing campaigns, visit www.M3Cloud.com.